Lesson 20
On
Creativity
The man who follows the crowd, will
usually get no further than the crowd.
The man who walks alone is likely to find himself in places no one has
ever been before.
Creativity in living is not without its
attendant difficulties, for peculiarity breed’s contempt. And the unfortunate
thing about being ahead of your time is when people finally realize you were right;
they’ll say it was obvious all along.
You have two choices in life. You can
dissolve into the mainstream, or you can be distinct. To be distinct, you must
be different. To be different you must strive to be what no one else but you
can be.
Alan Ashley-Pitt
When I took the
beach break to see if I could figure out what had caused the dive of my sales
office from #1 to #36, I was at a loss for what to do. I didn’t have the information then I’m
sharing with you now. Even though I
initially stumbled across the correct action to stimulate my creativity, I can
now recommend such isolation to anyone who is experiencing major problems. Most people in the heat of battle will feel
they can’t abandon the fight. Believe
me, staying in the struggle with no good ideas or anything else to offer won’t
accomplish much.
The
fellow I learned some helpful principles from lost his job as a young newspaper
reporter because he “lacked good ideas.”
His editor back in Kansas also said that he was “void of
creativity.” Nobody knows the name of
that editor. But, almost everyone in the
world associates the young reporter’s name, Walt Disney, with creativity. In order for anything to become successful (a
book, a company, a movie, yes, even leadership style), Walt Disney said that it
must have:
1. A uniqueness factor: Why should anybody
get excited about something
that’s ordinary?
2. A word-of-mouth factor: People can't stay
quiet about a positive experience.
3. A flair factor: Do it big, do it right,
and do it with class.
• Characteristics of a creative
person:
I think
of creativity as the voice beyond
silence. It’s best to isolate
yourself to experience a clear mind. In
the silence of isolation will come the voice that is creativity. Whether or not you are able to induce
creativity or it simply happens when the time is right, the following four-step
process will help you make the most out of your creative experience:
1.
Preparation:
If your intention is to create a new product or method for doing something,
it’s important to learn everything you can about that subject.
2.
Incubation:
Don't rush things. Give a new and creative
idea time to cook in the incubator. Use
a kaleidoscope approach.
3.
Insight:
That moment in the middle of the night when you sit bolt upright in bed is a
moment of insight. Insight is that
glimpse at the suddenly clear and illuminated answer.
4.
Verification:
The process of verification brings it all back to reality and begins to
establish boundaries.
•
Here are some basic ways to go about becoming more creative:
·
Schedule
more uninterrupted private time.
·
Allow
yourself to be gullible.
·
Look
at illogical thoughts with credibility.
• What stops creativity:
1.
Habit 2. Fear
3.
Prejudice 4. Inertia
"Aim for
striking originality. It gets attention"
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